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Why you need a domain name Need of Domain Name. A domain name is the name you type to get to a site. If you're planning a business site, a domain name is a must. After all, if you won't spend the few dollars or pounds for a domain name, how reliable is your product or service likely to be, and how seriously are you taking your business? When you choose a domain name, think about your keywords, and try to include them if possible. If you're starting a new business, choose a name that describes your products or services. If you have an established business, you'll want to try and get the same domain name if possible. Why you need a Domain Name [back]